ROSWELL, Ga. (December 30, 2022) – Cook & James, the Atlanta-area real estate law firm known for pioneering at-home closings, reviews 2022 successes and launches an expanded communication schedule for 2023, hinged on Reels, short videos to communicate top tips and recommended best practices for real estate agents, buyers, sellers and others in the industry to realize positive closing experiences. Cook & James began filming Reels in Q4 2022 and will launch new educational, informative and entertaining shorts throughout 2023 in addition to other expanded marketing tactics.
Cook & James brought its trademark fun and popular, sought-after tchotchkes to many industry events and happenings in 2022. From the Atlanta REALTORs Association (ARA) Top Producers gala event in March to the Women’s Council of Atlanta’s “cocktails and content” gathering in May to the Georgia REALTOR (GAR) annual expo in Nashville in September to a strong showing at the ARA chili cookoff in the fall, the C&J team added a fun, purple flavor to events, highlighting its trademark “canons” creatively sprinkled throughout its initiatives and campaign. These favorite, catchy sayings – like “you catch more flies with honey,” “practice what you preach,” “the buck stops here,” and more - serve as the firm’s north star, guiding all its decision-making with professionalism, integrity, efficiency, and excellent customer service.
The firm was “out and about” at many other 2022 events and happenings including spending time at the ARA/FMLS Showcase in Cobb County, more chili eating with the Cherokee Association of REALTORs, multiple events with friends and colleagues at Atlanta Communities Woodstock, and even was able to grab a photo with Governor Brian Kemp at a 400 North Association of REALTORs breakfast.
In anticipation of 2023, the firm launched a new marketing communication tactic: Reels. The platform is a perfect way for the firm’s founders, Kara Cook and Heather James, and their team to demonstrate their personality, pinned by a trademark purple color and no-nonsense, capable, get-it-done mentality infused with a strong dose of spunk, quick wit and humor. New Reels will roll out regularly in 2023 on the Cook & James Instagram page, offering an opportunity for the C&J team to discuss informative and educational topics including
- “Is the Fed Preparing for Banks to Fail” (from Partner Heather James),
- “Beware of Wire Fraud” (from Partner Kara Cook),
- “Attorney Tip of the Month- Using Blue Ink” (from Attorney Bonnie Timms),
- “Fed Rate Hike” (from Senior Attorney Chuck Biskobing),
- “Fixture Disputes” (from Bonnie and Chuck), and much more.
“A critical part of our business is staying ahead of industry trends,” Kara Cook said. “Reels are a concise way to summarize some of these complex economic and financial topics and we skillfully distill ideas into brief Instagram sound bites, welcoming the challenge to add our own style and personality to educate, inform and add value to the real estate industry.”
The team dedicates significant time regularly to monitor industry trends and develop new initiatives. For the new Reels marketing initiative, C&J expands its allocation of resources to brainstorm and develop topics as well as tap the appropriate expert within the firm to best address that given trend on the popular video platform.
“Our marketing team has gone above and beyond to bring new ideas and the most creative strategies to our firm, including developing this newest social media initiative,” said Heather James. “We have always mined for the most cutting-edge tactics and Reels is proving to be not only effective but really enjoyable. It’s an excellent way for us to showcase the depth of intellect as well as our personality, once again proving we’re good at what we do but don’t take ourselves too seriously…I think that shines through in this campaign.”
About Cook & James
Founded in 2006 to fill a void in real estate transaction services, the attorney team at Cook & James is a pioneer of at-home closings. Specializing in refinancing, purchases, title clearance, deed preparation, corporate relocations and more, team members can be 100% mobile to offer buyers, sellers and real estate agent partners the flexibility of closing anywhere that is convenient, including at-home. Cook & James attorneys and paralegal professionals bring everything needed to the closing to facilitate a smooth experience using a proprietary at-home closing platform. Based in the north Atlanta suburb of Roswell, Ga. with a satellite office in Woodstock, Ga., Kara Cook and Heather James are co-founding partners of the firm, which is also licensed to do business in Connecticut, New York and South Carolina. Learn more at www.CookAndJames.com.
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